India is definitely a country that has an influence on fashion. With its own fashion week, Bollywood culture and recently introduced “Vogue India”, it is slowly getting the recognition it deserves.
Although western culture is now highly effective upon the fashion in India, it is widely welcomed by designers. Urban India, in much comparison to rural traditional India, is rapidly changing, with orthodox dress and western dress being combined successfully.
On the contrary, Indian culture is thought to be leaving an imprint on western countries, such as, the United Kingdom and America. This is due to a number of Bollywood and Indian film being shot in London, for example, “Brick Lane” which was released in 2007. Now you can often see western celebrities on the red carpet with Bindis, Henna and luxurious beaded fabric.
The Fashion Design Council of India was established to give Indian designers the opportunity to display their work and “represent the interest of fashion designers”. There have been 11 successful annual India Fashion Weeks, with showcasing designers such as Ashish N Soni who sells his collections in store world-wide including Selfridges in London. As Soni was the first Indian designer to present on the runway in New York for the Olympus Fashion Week, it’s obvious we need to keep our eyes peeled.
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