Thursday, 1 May 2008

New York: Show me the money

The second stop on the tour around the fashion world is always New York, the western capital of fashion.

It gives possibly the biggest western influence to fashion with designers such as Donna Karan and Marc Jacobs being successful and influential over the world.

Marc Jacobs has becomes possibly the most prominent designer of the 20th century in the Big Apple with numerous stores enhanced by Jacobs home-town being New York. He is now considered a tycoon in fashion, with stores across the world, two labels and numerous perfumes and accessories.

American brand such as Calvin Klein and Ralph Lauren, who became iconic in the designer label boom in the 1990s, use the city of New York to their advantage. For these stereotypical American brands, New York is the cit of choice for Fashion Week, also using the city and its famous resources to promote their designs and label.

In my opinion New York is about money, getting financial backing and getting a name. Hopefully this western trend won’t spread.

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